jolly jonah goes out of his way to prove to marla that despite his age, he's still a decent field journalist. he goes as far as pressuring the kingpin for information and breaking and entering to gain evidence; all of the while, spidey shadows him, making sure that our brave publisher makes it out alive and in one piece.
bonus: illustrated story of jjj scaling the social ladder on his way of becoming the fearless, if ever disgruntled, publisher and editor-in-chief of the daily bugle.